Monday, April 24, 2017

The New Bully in the Retail Playground

On the internet anything is possible so the running joke "If it's on the internet it must be true" so it ALL must be true, right?

Wrong.

Let's take online reviews and dissect exactly what they are and what they could be. Yes, they are a useful tool for food and tech gadgets but what about furniture? Cars? Clothes? These are items that even if everything went right with the purchase and the customer service was superb, if something goes wrong after that, then all hell breaks loose. We

We know it's easy to be great when everything goes right 
The true test of Greatness is what and how a company deals with things when the proverbial you know WHAT hits the fan. Online reviews can be useful but some are written with a biased and not always factual.

Now let's talk about the bad reviews. 

Lets take our furniture company, we sell sofas, loveseats, chairs and ottomans that are handcrafted with a lot of love and expertise however this isn't rocket science and there needs to be a tolerance allowance. This isn't life-threatening and some people seem to think their issue is the only issue on the planet. They received top notch customer service but a week later if something goes wrong with the furniture then yes, you know WHAT hits the fan. It could be something as small as a stitch out of place or something a bit more complex but suddenly you have a pissed off customer calling and screaming at you. You can do EVERYTHING right and fix the situation but it's not enough...

Then enters the new bully pulpit: Customers on the social media platform.

Let's say we had 5000 sales in a one year period and of those 5000 sales there were 20 reviews online. Whether it be Yelp, Twitter, Facebook, etc. any social media outlet that people can voice their opinion, you are going to get at least one review that is negative. Sadly, that one review will be the one most people focus on.


So I challenge you, the consumer, to go and experience the actual places yourself because everything can be subjective. But I also challenge you, the consumer, if you received good/great customer service and there ends up being an issue afterwards please remember the customer service you received and leave a review that reflects that.





Tuesday, April 4, 2017

Last Day of the American Leather Sleeper Sale

It may only be Spring but Christmas is around the corner and that means holiday guests and family will be staying over and that could only mean one thing...

You need a sofa sleeper and only the best will do!

The American Leather Sofa Sleeper is comfort, quality and style all rolled into one amazing sleeper. With three mattresses to choose from you can't go wrong with this sleeper plus the fabrics and leathers are some of the best on the market. From Cypton's stain resistance to Ultra Suedes uncompromising luxury, we have something for everyone.

  "The American Leather Comfort Sleeper® is available in 15 styles, each with its own unique personality. Choose from a variety of designs, from classic rolled arms with nail head trim options to modern high-leg designs scaled perfectly for even the most space-challenged settings. To complete your masterpiece, all of our Comfort Sleeper styles have complementary sectionals, chairs, recliners, sofas, love seats and ottomans, so you can finish out your room in comfort and style."

 The Comfort Sleeper® is not only a gorgeous piece of furniture, it's the only sleeper sofa with the Tiffany 24/7™ Sleep System. This patented mechanism opens and closes almost effortlessly, with solid platforms that provide even support with no bars, no springs, and no sagging. Every Comfort Sleeper is available in King, Queen Plus, Queen, Full, Twin, Cot and Double Cot. Plus with three different mattresses to choose from, you can't go wrong.

  • Tempur-Pedic: The only sleeper sofa in the world that has it.
  • Gel: A softer, cooler feeling with even support across pressure points.
  • Premier: A firmer, standard high-density foam mattress with Crypton® fabric mattress ticking.

  • MORE SLEEP SPACE, LESS FLOOR SPACE.

    All of the American Leather mattresses offer a full 80" in length of sleeping surface, yet they take up less total floor area than conventional sleepers (whose mattresses are only 70-75" in length) because their patented sleep system extends from within the seat back of the sofa. 

    16-AME-0050_LineDrwngs_Layouts_6

    Trust me when I say you have never slept on a sofa sleeper quite like this and honestly, this isn't a sofa sleeper...

    It's so much more.

    Visit us at: https://furnituredivano.com/
    Or
    7340 Miramar Road Suite C108
    San Diego, CA 92126
    858-549-7999


    Saturday, March 11, 2017

    Blog Blitz - Day four "The True Comfort and Passion of Himolla"

    As I bring the Himolla blog blitz to a close I want to reflect on how beautifully constructed the Himolla furniture is. The sturdy German construction not only surpasses Stressless but is on par with brands such as Mercedes, Audi and BMW. From the top quality leather to the strong German craftsmanship there should be no question which less stress furniture you should choose for your home.



    Stop by our showroom to experience Himolla or click the link to be directed to our Himolla showroom online.

     https://furnituredivano.com/collections/zerostress-by-himolla

    Friday, March 10, 2017

    Blog Blitz - Day Three "Not all warranties are created equal"

    Himolla not only took the recliner to the next level of comfort and quality but they also have the best warranty of any recliner on the market! Other recliner companies such as Stressless and IMG only offer a year or two on the leather and stitching but Himolla raised the bar giving it the best warranty for reclining furniture on the market.

    LIMITED 5-YEAR GUARANTEE:
    We offer a 5 year guarantee on all these parts:
    + Padding, sub-springing and interiors springing
    + Frame and non-moving parts
    + Durability and resistance properties of our Longlife leather*
    + Cold cure moulded seat cushions**
    This guarantee is subject to standard domestic use with our product care instructions.
    *General Quality and Testing Regulations for Furniture - Quality Assurance RAL-GZ430
    **Where applicable



    TESTING OF MECHANISMS AND FRAMES
    During product development all mechanisms and frames are thoroughly tested in our test lab often referred to as ''torture chamber''. Dummies of 286lbs (130kg) in weight simulating a human body are placed on a mock-up chair. Standard test conditions try to sumulate an 11 year life cycle allowing us to detect possible weak spots long before first deliveries.

    All the furniture is rigorously tested and retested before it is released to the retail market assuring a quality product will be delivered to your home every time. 

    Now that's truly stress less furniture!





    Thursday, March 9, 2017

    Blog Blitz - Day Two "Stress Less"


                European design and comfort handmade in Germany that's available in America.

    At Himolla they develop new mechanisms and models, constantly strive to improve existing models and test materials and parts. Before any new components may be used for serial production they have to undergo thorough testing and need to pass strict self imposed quality requirements that in most cases are much higher than standards set by the German Association of Quality Furniture Makers (DGM). Moreover, random tests are run on components used in production to guarantee ongoing
    "Quality made in Germany". While high-quality components are a prerequisite to manufacture a premium product, it is the people that ultimately make the difference! Despite many automated processes the making of upholstery furniture still requires a great deal of skillful manual labour. Properly trained and dedicated workers are hard to find. In fact, Himolla compete with some of the world's most renown luxury car manufacturers who produce within less than 50 miles from our factory. Therefore, Himolla proudly runs its own apprentice department where high school graduates are trained for their future job in both production and administration. This state-supported training program takes a minimum of 2-3 years and successful graduates are guaranteed a future with Himolla. As a consequence our staff have a great loyalty towards the company and the average time of employment at Himolla is an incredible 18 years!

    Join the thousands of people who have already decided to ditch the ottoman for a more stress less experience with Himolla.


    Wednesday, March 8, 2017

    Blog Blitz - Day One "Ditch The Ottoman"

    Ditch the Ottoman
    When Stressless first came out with their line of recliners the idea of a detached ottoman seemed like a good idea at the time but quickly got old. Constantly having to move the ottoman out of the, not enough space, adjusting and readjusting just to get comfortable. When you have a bad back or sore shoulders the last thing you want to do is mess with an ottoman. I sold Stressless for many years and trust me when I say the hype is not real.




    Enter Himolla...


    Himolla has redefined the recliner, not only making it less bulky but also structuring their recliners so they are truly "stress less". With an integrated footrest, a reclining mechanism that requires little to no effort and a self articulated headrest that truly cradles. Not only did Himolla redefine the recliner but they made it so you can truly "ditch the ottoman".

    Friday, March 3, 2017

    The New Himolla

    Himolla has redefined the recliner.



    From the integrated foot rest to the self-articulated head rest and everything in between, Himolla has taken the old concept of the over-sized recliner and perfected them. Gone are the days of feeling like there isn't a recliner that will fit you or your needs. The over-sized fluff of a La-Z-Boy is no longer an issue and you no longer need to feel like you have to trip over the separated ottoman of a Stressless. Both are decent recliners in their own right but Himolla truly has brought the recliner into the 21st century.

    Stop by our showroom today to see why we are so excited about the new line of Himolla chairs!

    Monday, February 20, 2017

    The State of Retail


    January and February are dreaded months in retail regardless of who is president but the last two months have appeared to be slower than usual. One has to wonder if the current administration and its issues has anything to do with the slowing of traffic in retail stores. Big ticket items may not be on everyone's list but the slow down in January and February is obvious. It's tax season so people are focused on that but I also have to wonder if Trump being elected president is also hurting the State of Retail. The country seems to be at odds with each other so there is uncertainty and when there is uncertainty people tend to stay conservative with their money. It's a snowball effect and I for one would hate to see another recession because of our current administration.

    Over President's Day weekend we saw an increase in traffic and that tells me people are waiting for sales as well but rest assured here at Furniture Divano we will always give you the best price. Apples to Apples. I to love a good deal, we all do but we also need to realize when a good deal is just fluff created to attract customers to a store. Car dealerships do this a lot, and when you go to the lot to get a great deal on a car you are left questioning why you fell for the hype in the first place. Also realize when you are getting a good deal on sub par merchandise. Sure certain retailers can hype up great deals but when you start peeling away the layers what exactly are you getting? Yes, Macy's may have Natuzzi but what are you really getting? Understand they carry the starting line of Natuzzi and for a few hundred dollars more you can buy Natuzzi Editions with full, top grain leather and the peace of mind that you will have the backing of amazing customer service.

    Bottom line is this: Know the product and do your research but also know when you are being sold a bill of goods.

    ~Rachelle~